Sabena – a Belgian airline and kayaking

I have recently come across this advert for SABENA, the Begian airline that went bankrupt in 2001.  It was in an old copy of a National Geographic magazine, dating from the 1960’s I think.
The paddles, that they are using are particularly impressive, as is the attention to safety, not a buoyancy aid in sight.
It made me wonder, in addition to SABENA, what other companies have used kayaking in their attempt to sell a product.  Ed Gillet is well known as the person who kayaked from California to Hawaii, over 64 days in 1987.  It is reckoned to be one of the greatest achievements in modern sea kayaking.  Have a look at Canoe&Kayak Magazine for more details about this significant crossing.  I was in his shop, near San Diego, in 1999, when I saw an advert on the wall from Continental Airlines, which made reference to his paddle to Hawaii.  I can’t remember the exact words but it was along the lines that it was easier to fly to Hawaii than to paddle there
More recently McDonalds have been showing an advert of a kayaker losing his paddle and being carried down an artificial slalom course in a rather relaxed style.
As far as I can remember the first chocolate bar in the United Kingdom, which was produced in a waterproof wrapper was the Twix.  This transformed what we ate on the water, it was suddenly possible to keep a chocolate bar in your buoyancy aid pocket without fear of it disintegrating.  Interestingly the TV advert, which promoted the new chocolate bar, featured a shot of a car driving onto a ferry with a couple of sea kayaks on the roof.  It would be nice to think that it was planned but I imagine that it was just a coincidence.